Make the essential information reliable
The business name, category, opening hours, phone number, website and address should match the location as customers experience it. Inconsistencies create friction and weaken trust.
For a network, a shared source of truth prevents each location from applying different rules to its profile.
Show the experience customers can actually expect
Use recent, representative and well-framed photographs: exterior, welcome area, team, products, rooms or completed work depending on the industry. Describe services clearly without overpromising.
- Choose the most accurate primary category.
- Check special opening hours and public holidays.
- Keep available services and attributes current.
- Test every booking, quote and ordering link.
Use a compliant review invitation process
A business may invite genuine customers to share feedback after an experience, without offering a reward, requiring a rating or asking only people assumed to be satisfied.
The wording should remain neutral and allow every eligible customer to describe the experience freely. A publication or rating is never guaranteed.
Track useful operating indicators
Monitor response time, review coverage, recurring themes and differences between locations. An average rating alone does not show what the business should improve next.
Frequently asked questions
Can a business offer a reward for a review?
Good Opinion recommends offering no incentive and following the current rules of the platform being used.
Should every customer be invited?
Use an objective and consistent eligibility rule without selecting only people expected to leave positive feedback.
Which indicators matter across several locations?
Volume, response time, coverage, recurring themes and differences between locations provide more insight than an average rating on its own.
Check the current platform rules
Platform policies may change. Always consult the latest official version before rolling out a process.